Equilibrium Mechanics¶

At Equilibrium Mechanics, we specialize in developing cutting-edge auction and marketplace technologies and software, and making them broadly available around the world.

Select Projects:

Optimizing the Design of Online Advertising Auctions

Quote from the President of Yahoo! (United States) reporting the results of the experiment on an earnings call: On the [revenue per search] front I mentioned we grew 11% year-over-year in the quarter [...], so that’s north of a 20% gap search growth rate in the US and that is a factor of, attributed to rolling out a number of the product upgrades we’ve been doing. [Market Reserve Pricing] was probably the most significant in terms of its impact in the quarter. We had a full quarter impact of that in Q3, but we still have the benefit of rolling that around the world.

Source: www.seekingalpha.com
More detail: Reserve Prices in Internet Advertising Auctions

Advising Bidders in Electromagnetic Spectrum Auctions

Quote from the CEO of Sunrise (Switzerland): Commenting on the results, Sunrise CEO Olaf Swantee was quoted as saying: `We prepared meticulously for the auction, resulting in prudent use of our resources to secure valuable spectrum. This clever bidding strategy has secured the implementation of our 5G strategy as planned ... We were able to acquire the strategically most important bands at a very favourable price per MHz, even better than the competition ... We are therefore very satisfied with the outcome of the auction.'

Source: www.telegeography.com

Policy Proposals on Novel Marketplace Designs

Contact us:

Equilibrium Mechanics, LLC
660 Vista Court
Redwood City, CA 94065
info@equilibriummechanics.com